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Turn your next writing project
over to David with the
confidence that it will
be delivered on time
with precision
and expertise.

David Maida is an internationally published writer with a wide ranging portfolio.

As a producer for both CNN and Television New Zealand, David has experience in telling compelling stories in ways the audience truly appreciates.

He has worked in the media since 1986 and brings credibility and credence to all of his works. David is a thorough journalist with an eye for spotting the key elements of a story which will bring it to life.

From business magazines to newspapers and industry publications, David displays a no-nonsense style which transforms sometimes complex subject matter into language which can be understood by a broad readership.

David contributed regularly to The New Zealand Herald career and employment section for seven years. As a highly effective interviewer, he is astute at obtaining the most interesting information from people whether they are celebrities or chief executives.

For a sample of some of David’s published work, see the portfolio page.

Magazine articles

Whatever the topic, David will research the story and come up with an interesting angle. He gets behind the issues to sort through the clutter and figure out what’s really going on. Whether it’s 500 or 5500 words, David knows what it takes to make a good read.

See portfolio»

News stories

News stories should tell the complete story in the first three lines. The rest is just detail. David has 15 years of combined experience at CNN and TVNZ. As a seasoned journalist, he has the integrity and judgement to be fair and tell a story accurately.

See portfolio »


Newsletters are one of the most powerful tools a company can have to communicate not only with its employees but with its potential customers and clients. It is not only a chance to tout your accomplishments but also a chance to show where you’re headed in the future and why. No reputable company should be without one.

Media releases

Despite what you might think, your media release is not about you. It is about what the audience needs to know about you. Don’t bore a journalist to tears by droning on about how great your company is. Tell them something interesting. Journalists read hundreds of media releases and if you haven’t thrilled them by the third line it’s going in the bin.

See portfolio »


Speeches or speech notes as PR people like to call them need not be complicated. They should be able to convey key messages without the audience feeling like they are being read the company’s annual report. With a twist of humour and some new interesting information the speech should keep the audience’s attention and tell them something they did not know before.

Ghost writing

Would you like to be published but don’t have the time or inclination to write an article yourself. Have an experienced journalist write one which you can put your name on. You may have great ideas and insights but aren’t the type of person to put them on paper yourself. Magazines are often looking for bylined articles they can use to fill space. Whatever the topic, David can write an article you’ll be proud to call your own.